The Internet is amazing. Sometimes you come across information that so brilliantly crystalizes your own thoughts, experiences, research and predictions in a way that would have taken you months to compile yourself. At least, that’s what just happened to me.

I am presently on the hunt for trends and market data on eSports, competitive gaming that is. Not quite related to this search, I also have Jane McGonigal’ s excellent TED talk on how gaming can make a better world on my mind ever since I discovered it more than a month ago. So, when thinking about what to make of the information in the TED video, I came across Carnegie Mellon Professor and Schell Games CEO Jesse Schell’s Design outside the box talk at Design Innovate Communicate Entertain (DICE) summit 2010 (also featured as a TED talk as When games invade real life). More clearly than McGonigal, Schell outlines the general gaming mechanisms that, translated into the real world, will change product marketing and, in fact, life as we know it at least for the younger generation. And if he didn’t mean to make such a radical claim, I am making it now.